Uma Parvathy.S, Dr.R.Christina Jeya Nithila. “IMPACT OF MARKETING STRATEGIES ON CUSTOMER ADVOCACY FOR PUBLIC AND PRIVATE SECTOR BANKS”. Chelonian Research Foundation 18, no. 2 (December 9, 2023): 1208–1217. Accessed March 11, 2025. https://acgpublishing.com/index.php/CCB/article/view/102.