Dr. Minakshi Sati, Dr. Neelam Sharma, Dr. Indu Rani, Romita Modi, Shubham Mishra. “IMPACT OF INFLUENCER MARKETING ON PURCHASE INTENTION OF CUSTOMERS”. Chelonian Research Foundation, vol. 18, no. 2, Nov. 2023, pp. 997-1015, https://acgpublishing.com/index.php/CCB/article/view/85.