Dr Geetika Tandon Kapoor, Ashish Gupta, Esha Dhawan. “CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE SHOPPING: AN EMPIRICAL STUDY WITH REFERENCE TO LUCKNOW CITY, INDIA”. Chelonian Research Foundation, vol. 18, no. 1, Oct. 2023, pp. 11-28, https://acgpublishing.com/index.php/CCB/article/view/17.