THE INFLUENCE OF INFORMATION AND COMMUNICATION TECHNOLOGIES (ICTS) ON FARMING DECISIONS BY FARMERS

Abstract

This primary objective of the current study is to investigate that how farmers are disseminating information by using information and communication technology (ICT). This study looks at how the attitude of farmers, and sociodemographic aspects affect the acceptance of ICT technology. The primary data is collected from 480 farmers from six districts of Haryana via face-to-face interviews. For this, a pre-tested, structured questionnaire was used. Regression analysis was employed in the study to investigate the factors that affect how information from ICT-based systems is used in various agricultural activities. The findings shed light on the significance of social class, income, and education as significant sociodemographic characteristics that affect how well the farmers accepts information and communication technology (ICT)-based information systems. In addition, farmers that use a variety of cropping systems, operate on a modest scale, and consider farming as a business are more likely to benefit from the information and communications technology that is available to them.

KEYTERMS: Farmer’s Adoption Behavior, ICTs, and Decision Making