USE OF CODED QR AS A MODEL CHANGING THE BEHAVIOR OF TRADERS AND BUYERS TRADITIONAL PEOPLE'S MARKET

Abstract

Each stakeholder must manage healthy environmental quality through their duties and functions to achieve a clean, safe, comfortable, and healthy People's Market. Implementing healthy behavior by traders, buyers, and visitors to public markets is one effective way to create and control healthy public markets. Pocketbooks, videos, and posters are integrated into QR codes. This media contains guidelines for healthy public markets and for clean and healthy living behavior, which is expected to help the public increase compliance in keeping markets clean and healthy. This research aims to find out the delivery mechanism, media either through QR barcodes or other easy methods for buyers, traders, and visitors to understand to change their behavior using a quantitative descriptive approach. The population in this study were market residents (traders and buyers/market visitors). The sample in this study used a quota sampling technique of 40 people, data collection using closed questionnaires, quantitative descriptive data analysis in the form of percentages, QR Barcode submission to change the behavior of participating market residents to keep the people's market healthy, QR Code on the banner via WhatsApp social media. Benner QR Barkot is installed at all gates; video media is the easiest to learn and takes 2-3 days. WhatsApp groups and direct discussions are expected to be an alternative for evaluating healthy people's market implementation.