G. Purushothaman, Dr. P. Manivannan. ANALYZING THE IMPACT OF SOCIAL MEDIA MARKETING CAMPAIGNS ON BRAND AWARENESS AND CUSTOMER ENGAGEMENT. CCB [Internet]. 2023 Dec. 9 [cited 2025 Aug. 1];18(2):1218-31. Available from: http://acgpublishing.com/index.php/CCB/article/view/103